The Swedish gaming operator Entraction has launched itself into the online bingo network industry. The new network is to be powered by the NYX interactive software platform. Online bingo players from Finland have been amongst the first to try out the new network as they are able to play bingo in their own language.
This new online bingo network has already attracted many new players and in the first week of operations the site saw 10 000 visitors. These numbers are indicative of the fact that this network is going to be extremely popular, and Finnish bingo fans in the chat rooms have been happily chattering away to one-another. The name of the site is “Bingo Huone”.
Peter Anstrom the Chief Executive Officer of “Bingo Huone” says that this is the first in a series of bingo sites that are in the planning stages. But they have already signed agreements with various other operators and they have agreements in place for partner sites. They see huge potential growth for this market in Scandinavian countries and Entraction is a strong online bingo provider.
BingoHuone is planning to make use of several Swedish television personalities to promote the site and act as ambassadors. They believe that the exposure of these personalities to the market will further be able to extend it, and help it grow. Bingo is popular in the Scandinavian marketplace and this online bingo offering is just the beginning for Entraction.
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