Bingo Night Live is getting a chance to bring bingo back to the television world.
Just one year ago, the digital channel ITV Play had the bingo series cancelled amid talk of scandal and dishonesty. Viewers and critics believed that the huge revenues created by this show were the result of improperly run phone-ins and quiz games. The viewers were being charged a large fee just for entering by phone. This negative view of the entire dedicated channel forced revenues to plummet, leaving the executives no choice but to cancel.
Now they are back, betting on the popularity of bingo itself, to renew the success of ITV Play. The show, scheduled to play at midnight each weekday, will not be charging a fee to enter the games. The hope is that viewers will download the cards from the website, then when the hour long show is finished, return to the site when playing paid games and locating services sponsored there.
In spite of the first attempt being unsuccessful, it is much more likely for this approach to be a hit with bingo players all over. The winnings are expected to be in the area of 1,000 pounds for many games.